Inside Apple by Adam Lashinsky

Inside Apple

By Adam Lashinsky

  • Release Date: 2012-01-25
  • Genre: Affari e finanze personali
Score: 3.5
3.5
From 18 Ratings
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Description

In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

Reviews

  • Very interesting

    4
    By BruceWayne70
    The book provides valuable insights about Apple's future in the post-Steve Jobs era. The contents about how this organization operates and the values its founder gave are remarkable.
  • Ottimo ed elegante

    4
    By Count Brass
    Il libro e' piacevole e si legge bene. Forse uno si poteva aspettare un poco piu' di " colore" ma non credo sia la colpa dell'autore visto l'argomento. Tra la segretezza Apple, e la poca voglia di parlare da parte dei suoi ex-dipendenti e collaboratori, non c'e' dubbio che Inside Apple probabilmente non poteva fare di meglio. 4 stelle le prende solo perche' l'organigramma in prima pagina e' illeggibile anche alla massima risoluzione. Imperdonabile.

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